On Sept. 30, the team met with Rangiri radio to review the results of the radio+ campaign they had been running with FrontlineSMS. Rangiri is using the text messaging software to enhance its broadcast programming by making it possible for listeners to submit song requests through their mobile phones. While we had initially hoped that Rangiri would introduce this into its Thunetha farm radio show, the tech stewards at the the station decided to trial it with popular music programming. From all indications, the introduction of SMS-based requests has been a success with the station receiving about 150 per day across its three broadcast programs.
Rangiri radio has a three-person stewardship arrangement, with one individual handling incoming requests with FrontlineSMS (pictured above), another who relays the song requests to the on-air team, and a third who oversees the system.
In discussions with the tech stewards we learned of their preference for a voice-based system for its farm radio programming. Voice, it is felt, will be more suited to the audience preference and will provide material that can be broadcast over the air. As a result, we will we working with Rangiri in the coming weeks to deploy Freedom Fone at the station while they continue using FrontlineSMS for other programming.
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